Monday, 04 July 2011 13:03
Page 1 of 2The Marussia Virgin Racing Formula One team has announced that it has teamed up with Disney.Pixar’s exciting new comedy adventure film ‘Cars 2’ this weekend for the team’s home race, the British Grand Prix.
Sir Richard Branson and his daughter Holly will be on hand to launch the partnership at Horse Guards Parade in London today, a location featured in one of the scenes from the movie where the cars race through the city’s streets.
They will line up alongside the life size models of the stars of ‘Cars 2’, Lightning McQueen and Finn McMissile.
Disney.Pixar and Marussia Virgin Racing make for perfect partners since the team has always prided itself on its fan friendly philosophy.
The partnership will see ‘Cars 2’ branding appearing on Timo Glock and Jerome d’Ambrosio’s MVR-02 race cars and race suits this weekend at Silverstone, as well as across many other elements of the team’s in-paddock presence at the racetrack.
‘Cars 2’ is the twelfth hit animated comedy to come out of the pioneering Pixar Animation Studios, and is the follow-up to the 2006 film ‘Cars’.
They are both directed by Academy Award winning Director John Lasseter, whose first connection with Formula One back in 2007 inspired him to start developing some of the characters of this film after attending the Italian and Spanish Grands Prix.
The film, which sees star race car Lightning McQueen (voice of Owen Wilson) and the incomparable tow truck Mater (voice of Larry the Cable Guy) get caught up in a spy adventure when they head overseas to compete in the first ever World Grand Prix, was released in the United States on June 24, zooming to the top of the box office on its opening weekend.
Andy Webb, Marussia Virgin Racing CEO
“We are very excited to be partnering with Disney.Pixar’s ‘Cars 2’. To be associated with Walt Disney and Pixar Animation Studios is a real privilege for us. Our home race, the British Grand Prix, is shaping up to be a thrilling weekend on and off the race track and ‘Cars 2’ will really bring our fan experience alive’.
Lee Jury, Vice President Marketing, Walt Disney Studios Motion Pictures EMEA
“Disney. Pixar is extremely thrilled for its latest animated movie ‘Cars 2’ to be joining forces with the Marussia Virgin Racing team at the British Grand Prix. In this second instalment of the much loved franchise, our hero Lightning McQueen is joined by a host of new characters including Francesco, a Formula car audiences will see alongside McQueen branded on the Marussia Virgin Racing race cars. The comedy spy adventure also includes an action packed race around the iconic landmarks of London. It is the perfect media partnership, with the race just one week before the UK Premiere of ‘Cars 2’.”